It is an innovative platform based on a TV in the hotel room, fulfilling both the role of a concierge and a local guide, dedicated to locals with information and offers, personalized and displayed on the “big screen”, helping guests immerse themselves in the locality, presenting useful tips from the comfort of the hotel room.
It also creates a completely new – cozy and safe shopping channel based on transactions in the hotel facility. It is a fresh, clean and controlled communication channel based on television, located in the hotel room, at the same time not competing for the guest’s attention with global services.